Lord Bethell (Con)

My Lords, I thank the Minister for her concluding remarks, which were thoughtful, detailed and thorough. I congratulate the Government on pursuing these measures with the energy and determination that Rishi Sunak brought to it when he was Prime Minister. They still enjoy widespread support in all corners of the House—not unanimous support, but widespread. I am grateful for the Minister’s commitment to the £70 million cessation budget and to the smoke-free pregnancy programme that my noble friend Lord Young of Cookham mentioned. I am grateful for her commitment to evaluation and assessment and to a post-implementation review. These are standard. I hope very much that she has taken on board the comments about the need for a clear road map and for accountability, and I am grateful for everything that she said on that. I also emphasise the importance of a public health campaign—whether it should use influencers and Kardashians, I am not quite sure—and I pay tribute to the DHSC and the NHS for their public health campaigns, which have proved to be effective: they are good curators of the nation’s health when it comes to campaigning. I emphasise to the Minister the critical importance of getting both the guidance and the communication right. We do not legislate in order to communicate, but the communication of good legislation is very important. I also stand by the Minister’s comments on cigars and other tobacco products. I thought my noble friend Lord Harlech made extremely clear and persuasive points. I totally take on board everything he said on my 2040 extinction proposal and would very much like to talk to him about that in future, and how it might be shaped. With that in mind, I beg leave to withdraw my amendment.