Contribution
I beg to move,
That this House has considered consumer affairs.
It is a pleasure to serve under your chairship, Dame Siobhain. You will be familiar with the expression “knowing the price of everything, but the value of nothing”. Perhaps that was yesteryear, or possibly yesterday, but today I want to say this. UK consumers are now living in a land of confusion; nothing is what it seems. In fact, a staggering 82% of the British public feel that they are paying more but getting less. Products are not what they were, and services are not all they seem. Prices are not even the same between the same company’s stores—and whether in store or online, the advent of new technologies, such as algorithmic pricing, brings further opacity.
Let me turn to a simple item. Every day, so many individuals get a meal deal, and they might get a bag of crisps in that meal deal. I opened up one of those bags of crisps just the other day and I found 20 crisps in a bag of crisps that cost a pound. That filled just 40% of the volume of the bag. When I put in for the debate, I said to colleagues in the Chamber, “When did you last try to book a flight? Don’t tell me: when you went on the portal, you looked up the flight and it said, ‘Just two flights remaining!’” Everyone just smiled at me. They knew exactly what I was talking about. We are just about to check out on that flight and, woah, the price has just increased. Products are packaged so that we cannot see or gauge the contents. Labelling is deliberately so opaque that we are not aware of the true contents.
Today, I will argue that British consumers are getting a raw deal. They feel they are being ripped off—they know it. How many times have I listened to supermarket chief executives saying that the consumer wants choice, while at the same time those companies make any choice comparison virtually impossible? I am not even talking apples and oranges; I am talking about comparing oranges with oranges or apples with apples. It is all produce that would be bought by weight, but it is often sold by quantity instead, and the sizes vary. Some things are priced per kilo; others, in adjacent baskets, are sold per 100 grams. Mental maths is needed, but why?
We have not even got to quality. Elsewhere we see products that are wrapped and labelled, so we cannot see the entire contents, as they are partially masked, and there are products that shrink and shrivel in size from one year to the next. Brands are happy to exclaim when they promote something with 10% or 20% extra free, but they never tell us when they have shrunk the product by 10%, 20% or 30% or when they have made changes to the quality of the ingredients. Of course we have regulators, but if we ask any consumer, they will tell us that nobody is standing up for them. For years, we have lived in Rip-off Britain, and it is time that the Government appointed a consumer champion.
In the time I have, I want to focus on the grocery sector, supermarkets and other retailers’ variable, opaque or misleading pricing strategies, and other sectors too. I will also consider the practice of dynamic and algorithmic pricing and subscription traps, before turning to the regulatory landscape. I could also talk about water bills, insurance premiums and so many other sectors, but let me start with groceries, because of course they are one of the main constituents of every household’s cost of living.
In June 2025 in a survey by Which?, 94% of people cited the price of their food shop as the reason for their cost of living increasing. According to the same research organisation, trust in the food and grocery sector has fallen to the lowest level in 12 years. The Food Standards Agency said in its research that 91% of consumers were concerned about food prices.
We are talking about products packaged so that we cannot see their contents and labelling deliberately so opaque that we are not aware of the contents. Other constituents complain about shrinkflation. Indeed, a Which? survey in 2023 found that a huge 77% of shoppers have noticed shrinkflation in their shops—products getting smaller while the price creeps up or even rockets. Fast-moving consumer goods are an obvious area. You cannot imagine the years when I was growing up, Dame Siobhain, but back then a Mars Bar was pretty sizeable. If we look at one today, and it is the same with a bar of Dairy Milk, the size is a fraction of what it was.