Chris Bryant

One of the first things I did when I became the Minister was to set an ambitious target of reaching 50 million international visitors to the UK by 2030; we are at something like 43 million visitors at the moment. If we are going to get to that target of 50 million visitors, we will have to ensure that we have the mix of accommodation across the whole United Kingdom. That poses some challenges around how we deal with short-term lets to ensure that there is more of an even playing field and that coastal areas and areas that are heavily dependent on tourism do not end up being completely denuded when the tourists go away at the end of the season. We need to do more to extend the season so that it is not just the summer months. We can do a whole series of things to ensure that that happens, but this is not just about international visitors. When an international visitor comes to the UK, they bring dollars, euros, yen or whatever it may be to the UK. That is a net gain to our economy, but I argue that when a domestic visitor decides, “You know what? I’m not going to go to Spain this year, because I know that there is so much here,” they will then stay in the UK, and that is a net gain for us as well. Frankly, there is also a climate in the summer in the UK that is rather more agreeable for human beings nowadays. We need to explore all those different elements. My hon. Friend referred to the east end of London. Of course, quite a lot of sporting events happen in the east end of London, and sport is just as much of an intrinsic part of why people come to this country. The number of international visitors who come to the UK solely for a premiership match is very large, but the number of people who went to the theatre last year in the UK is double the number who went to a premiership match, so we need to get the whole of this sector moving as much as we possibly can. We need to make sure that there is investment in the right parts of the sector, and that that investment takes place across the whole of the United Kingdom.