Emma Reynolds

Emma Reynolds

Labour — Wycombe

Speaking in the House of Commons on 16 July 2025

Debate

Financial Services Reform

Contribution

That is similar to what the hon. Member for East Londonderry (Mr Campbell) asked. There has been lots of different research, but AJ Bell recently found that if people had put £100 a year into ISAs for the past 25 years, they would be better off if they invested in a stocks and shares ISA than a cash ISA, so it is perhaps about showing people that sort of evidence. Obviously, the stock market ebbs and flows and can fluctuate, but if people are saving for the longer term, they should certainly consider investing. The industry-led campaign will look at how we can advertise the benefits. Of course, there still will be risk warnings, but we need to ensure that we get the balance right between telling people that there are risks and telling them that there are great benefits of investing, too.

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