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Lord Collins of Highbury (Lab)

Speaking in the House of Lords on 15 July 2025

Debate

United Kingdom: Soft Power

Contribution

I must declare an interest as well, as a humanist. My noble friend is absolutely right, but one reason why the Soft Power Council is essential is that it is not restricted to UK government. Our soft power is not only about UK government action, although that is important; it is about how we mobilise all elements of soft power. By the way, in all the countries I have visited in Africa, every leader speaks to me about one thing—and, on many occasions, they share my pride in Arsenal. They talk about the Premier League. Its reach is massive. We should understand that soft power is not limited to the number of things that we talk about; it is about economic development and growth, education and research.

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