B

Baroness in Waiting/Government Whip (Baroness Blake of Leeds) (Lab)

Speaking in the House of Lords on 14 July 2025

Debate

Advertising Restrictions on Less Healthy Food

Contribution

My Lords, on 22 May, the Government announced that we will bring in restrictions on junk food advertising in January 2026. We have secured a unique agreement from advertisers and broadcasters to comply voluntarily from 1 October 2025. A new impact assessment is not needed, as brand advertising was always exempted from the policy. We are committed to implementing the restrictions, which we expect to remove up to 7.2 billion calories from UK children’s diets per year.

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