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Lord Krebs (CB)

Speaking in the House of Lords on 14 July 2025

Debate

Advertising Restrictions on Less Healthy Food

Contribution

My Lords, I am sure that the Minister and her officials will be familiar with the research carried out by Professor Emma Boyland of Liverpool University, which was presented recently at the European Congress on Obesity. Professor Boyland’s results show that exposure to brand-only advertisements has the same effect as exposure to product adverts. Both brand-only and product adverts increase young children’s subsequent food intake by 130 calories. In the light of this, can the Minister assure us that the Government will consult with Professor Boyland before considering further whether or not to restrict brand advertising?

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