B

Baroness Blake of Leeds (Lab)

Speaking in the House of Lords on 24 June 2025

Debate

Baby Foods: Nutrition and Marketing

Contribution

The noble Baroness raises a very important point. This is why we are investing so much in the Start for Life programme, building on all the evidence and experience from the Sure Start model. That model worked because it brought all the other professionals together under one roof. Parents could go through the door, and nobody knew why they were going through that door; there was no stigma attached to it. The other aspect is peer support: the sharing of experiences with other parents. Weaning children is difficult—trust me, I have been there. Parents need huge support. The pressure from advertising, and externally, is immense. The noble Baroness is right: no one agency can do this. It is a team effort, and we all need to pull together.

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