Victoria Collins

It is a pleasure to serve under your chairmanship, Mr Western. I congratulate my hon. Friend the Member for North Norfolk (Steff Aquarone) on securing this excellent debate. In preparation, I surveyed local businesses to hear from them directly. What came through loud and clear is that rural businesses face the same mounting pressures as many others. As one business in Tring said: “The cost of business is the highest it has ever been.” Another told me: “Currently, there is no incentive for small businesses to employ staff or even start up.” I grew up helping my mum on the shop floor in a rural market town, so that breaks my heart. Such businesses are the backbone of our community. Practically all the businesses who responded cited the combined impact of Government Budget measures, from the employment costs faced by Claire in Wheathampstead, who runs 2by2 Holidays, to Tring Martial Arts Academy and DJ’s Play Zone, which are reducing operating hours and workforce, and shelving expansion plans. How does that support the growth of our economy? Accountants are often the canary in the coal mine when it comes to business health. AngloDutch accountants in Tring confirms that numerous clients, especially in hospitality, are struggling with employer’s national insurance increases alongside rising business rates. There are also the rising costs of day-to-day operations, from energy bills to products, as highlighted by Savage’s and Tabure in Berkhamsted. The cost of living has an impact on customers too. Chantal from Wheathampstead tells me that people simply are not buying like they used to, a concern also raised by businesses such as iQuilt. As has been mentioned, our rural businesses face additional structural burdens. Connecting people to businesses in person or online is hindered by terrible internet and inadequate transport services. Flamstead, Markyate, Gaddesden and parts of Wheathampstead are in the worst 10% for connectivity nationwide. What is more, under the Conservatives, Hertfordshire saw the biggest cut—56.5%—in vehicle mileage on bus services from 2016 to 2021. I call on the Minister to take action for our rural businesses.