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What is more, AI is also a business opportunity. Having spoken to the UK industry and businesses actively seeking to adopt AI solutions, they are also looking for transparency for their due diligence. BT serves around 1 million small business customers, and it sees a big opportunity to better serve them with AI solutions, but it says that transparency would help them do so with confidence. With the working groups with creatives and AI, we should also bring in the wider industry to unlock the opportunities.