Contribution
Yes, that is in Staffordshire, as my hon. Friend says. There are factories in Newcastle-under-Lyme as well.
We are, however, seeing a proliferation of companies that seek to pass off material not made in the UK. Its firing will have taken place overseas and it will then be imported into the UK, with the decorating and final glost firing or hand-decorating stage happening in the UK, and with simply the word “England” put on to it. That way, the consumer thinks that the thing they are buying is a UK-made product, when in fact it is not.
There are many great companies in Stoke-on-Trent, which I know hon. Friends will reference in their speeches. I will speak briefly of Duchess, Churchill, Steelite, Emma Bridgewater and the companies that proudly put “Made in England” on the back of their products, because everything they do is made in England. The clay is first moulded, first fired, glazed, decorated, second fired and sold in the UK. It is a genuinely British product, and there is value in that product. We know from the export markets to South Korea and America, in particular, that those customers want to buy products that are made in the UK.
There are some companies that quite honestly import from overseas and they are very clear about that. Plates made by some companies in my constituency, such as Portmeirion, quite clearly state that they have been made in China, but they sit alongside products made in the UK. The company is very up front about that; it does not seem to hide it or to try to confuse the consumer. It is clear about the fact that it imports some of its ware from overseas.
Some companies, however, simply seek to put the word “England” on the back of their products. That will be because the company is probably English registered, or it is one of the UK’s historical brands that have a long affinity with Stoke-on-Trent, even if the manufacturing processes no longer takes place there. A consumer will turn that product over and see the name of one of our historical companies and a date, normally from the 1700s or 1800s, and they will see the word “England” underneath it. It is completely and utterly understandable for them to look at that and think, “This is a product made in England”, but often it is not.
New clause 1 asks the Government to come forward with an investigation to consider whether there is merit in protecting things that are made in the UK by having that country of origin stamp, specifically for ceramics. I know that the Liberal Democrats have tabled a similar amendment today that would do this for a whole host of products. I am glad that we are using similar language on this, because whether it is food or any other products unrelated to ceramics, if they have been made in the UK they should clearly say so. My new clause specifically looks at ceramics, and I will not deviate into the speech that I am sure will come from the Liberal Democrat Benches.
Another aspect that the Minister graciously made time to discuss yesterday is the companies, particularly Chinese companies, that now seek to copy the backstamp. We have some great examples from a company called Dunoon in Staffordshire that makes excellent ware. If a consumer buys an item from the company’s shops, it will have “Made in the UK” written on the bottom, and little stickers on it that say “Made in the UK”. I have in my office some Chinese copies that have copied the “Made in the UK” sticker and the “Made in the UK” backstamp. These are sold through drop-shipping companies online, so tracing where they actually come from is very difficult.
Any consumer who collects that sort of material would be forgiven for thinking that they were buying something online that had been made in the UK. It will have a “Made in the UK” backstamp and sticker, and all the design elements match almost perfectly the ones that are made in the UK, but the consumer will have no idea where it was made. They will also have no idea whether there are elements of mercury and cadmium in the glaze that has been used, whether the pigments used to decorate it meet the standards we have in the UK, or whether it meets the food contact regulations that are required in the UK for items used for drinking or eating off. The consumer will have no idea about the quality of the clay, or what has been added to the clay before firing. Sometimes, in products that are imported into the UK from less good manufacturers, the clay will have been mixed with material that can have a harmful effect on the consumer.
New clause 1 simply asks the Government to consider the merits of a country of origin marking scheme for ceramics. It does not commit the Government to bringing forward such a scheme. I have a ten-minute rule Bill, which is currently waiting for a free Friday, when it can get an airing and we can discuss that in more detail. This is about trying to establish the principle that there are things that are made in the UK that we value, and that if we know they have value because they are made in the UK, we should do all we can to try and protect that.