Steff Aquarone

Farmers in North Norfolk are facing a litany of struggles. They feel let down by the previous Government for selling them down the river with dodgy trade deals and years of cuts to the farming budget. They feel let down by the current Government’s continued pursuit of the damaging family farm tax. Farmers’ major struggle, however, is the continued decline in the profitability of farming. That is deeply worrying not just for farmers, but for the supply chains, businesses and communities that they support. Of course, it is not just about supermarkets: larger food manufacturing suppliers, most of which have indulged in record profits throughout the cost of living crisis, have allowed shrinkflation to surge and are engaged in their own race to the bottom on many prices for British-grown ingredients. In North Norfolk, we grow huge amounts—almost 2,000 hectares—of sugar beet. In 2023, when the National Farmers Union and British Sugar were at loggerheads on the agreement for purchasing beet, British Sugar contacted the individual farmers who would be affected by the agreement to share the terms to which it wanted them to agree. That bypassed the NFU’s negotiating team, who exist to ensure that farmers are protected and get a good deal from the only buyer of sugar beet. The NFU was rightly outraged, as were many of the farmers I have spoken to. That is exactly the kind of bad behaviour by monopolistic multinationals that we need a strong regulator with teeth to protect farmers from. I, too, want to see the adjudicator go further and act tougher. In future, I also hope that it will get involved in actively pursuing policy goals that I am sure we would all support, such as directing the market to incentivise healthier food alternatives, encouraging the consumption of whole foods, and tackling the swelling amount of ultra-processed food on our supermarket shelves, which is a cause of growing public concern. Market shaping, along with selective legal measures such as the sugar tax, is surely preferable to the nanny state telling us what we can and cannot eat. The Groceries Code Adjudicator is an important protector to get the best deals for farmers and consumers. I am pleased that it continues in its role, but I hope it can step up in the years to come by using its powers to encourage measures so that our shelves are more fairly stocked with products that are better for our health, our farmers and our planet.