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Exciting research is already taking place in anticipation of the new regulatory framework, with the potential for some products to be on the market in the next few years. Tropic, an SME based in Norwich, has developed a non-browning banana, for example, which can reduce food waste and improve farm-gate revenues by as much as 50%. Another product close to market is Simplot’s precision-bred strawberry, making one of Britain’s favourite fruits available to purchase beyond the summer months.