Dr Allison Gardner

It is a pleasure to serve under your chairship, Ms Furniss. I thank my hon. Friend the Member for Stafford, Eccleshall and the villages (Leigh Ingham) for securing the debate. In my constituency of Stoke-on-Trent South and the villages, we are proud of our heritage. My constituency links the city of Stoke-on-Trent with the rural villages of north Staffordshire. Staffordshire’s cultural contribution cannot be truly understood without recognising the leadership role that Stoke-on-Trent has played, not just as the beating heart of the county’s industrial past, but as a city of craft, creativity and resilience that is still shaping culture across the region and beyond. Stoke-on-Trent is a city forged in clay and coal. Our pottery industry ships British products all over the world, and our famous tableware names have been household staples for centuries: from Duchess China, Wedgwood and Aynsley China, which sits in the constituency of my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell), to the mills in the villages of Moddershall and Checkley, which ground flint and bone for the Potteries, the cultural links between town and country in my constituency reveal deep ties. In Longton in my constituency, our iconic potbanks now form beautiful heritage sites; with the right investment, they could be repurposed as community spaces. Obviously, I must mention Gladstone Pottery museum, a working monument to our industrial history and now home to “The Great Pottery Throw Down”. Urban Wilderness is reviving and regenerating Longton town centre with art, and also runs the Longton Pig Walk parade, which I recently led as a white swan. Today, Launch It Stoke-on-Trent has opened in Longton town hall. It will help entrepreneurs and young makers and creators continue to harness Longton’s creative energy. In 2024, Stoke-on-Trent was awarded world craft city status, a sign that our city is recognised globally for its pottery. That is why today I ask the Minister to support our ambition for Stoke-on-Trent to be recognised as a UNESCO creative city for craft—or for design; there are options. Only one city in the midlands holds that prestigious title, and Stoke-on-Trent is uniquely placed to join it. UNESCO recognises cities that put culture and creativity at the heart of local development; with greater local powers and investment, Stoke-on-Trent can lead Staffordshire’s cultural and economic renewal. I must also mention that our cultural legacy includes Belstaff, the Longton-born fashion house, and the famous Shelley’s Laserdome nightclub, which helped to define an era of British dance music in the late ’80s and early ’90s; it would be remiss of me not to mention Lemmy and Robbie as well. Thank you to everyone for listening to me—I will cut my speech short there because I am running out of time.