Natasha Irons

It is an honour to serve under your chairmanship, Ms McVey. I thank my hon. Friend the Member for Bury North (Mr Frith) for securing this important debate. I should declare that my husband is a voiceover artist. As with every technological leap forward, whether from theatre to cinema or television to streaming, protecting the rights and income of our creators does not create a barrier to innovation or growth. As we move into an AI-powered future, it is even more crucial to protect creators with transparency, consent and compensation for the content used to train AI models. Our creative industries are a great British success story, worth more than £125 billion to the UK economy and supporting more than 2.4 million jobs. What underpins that success is the principle that those who create content are paid for it, and copyright protections have been the bedrock of that principle for decades. The case for updating UK copyright law for training AI is that the current framework is unclear, but there is no such ambiguity. If someone plays music in a club without a licence or sells counterfeit DVDs, they are breaking the law. If AI companies wish to train their models on copyrighted content, they have to get consent to do so. AI companies may be harder to hold to account because their models are opaque, but that makes this a transparency and enforcement issue, not a legal one. Our content, our books, our journalism and our music are the oil needed to fuel generative AI systems. I do not think anyone would argue that oil should be mined and used for free by any other industry, so why should it be any different for the precious resource that is creative content? Creating generative AI systems with no accountability and no remuneration is not innovation; it is simply exploitation. I welcome this Government’s commitment to our creative industries and to finding a solution fit for the future, but the current proposal of an opt-out system is unworkable and unfair. The Government even acknowledge that the technology to implement an opt-out system does not exist. We must uphold the rights of our content creators by upholding copyright protections and giving creators the transparency, consent and compensation they deserve.