Gareth Snell

I do not think anybody would disagree with the right hon. Gentleman’s assessment that if there is no enforcement of regulation, there is no benefit, but we are not saying in the Bill that there should be less enforcement. The Bill produces a framework in which the Government can take action to respond to create the good regulation necessary. I will freely admit that what has to come with that are the enforcement arrangements to ensure those new regulations are enforced properly, penalties to deter people seeking to circumvent the regulations, and the proper resourcing of enforcement agencies so they are equipped to take action against those people and companies seeking to circumvent the laws. Without that, I fully accept that regulation for the sake of regulation is no good any more than regulation being cut or diverged for the sake of divergence and reduction is any good. It comes down to enforcement. To go back to the comments of the right hon. Member for South Holland and The Deepings (Sir John Hayes), there is one area in this Bill where Government action could bring in a new product protection regulation that would have a huge impact on the ceramic industry. That is around the backstamp on the bottom of a piece of ceramic or pottery. As an avid collector, he will be aware of the importance of those backstamps. In this country, if we turn over any plate, cup or anything made from good-quality British ceramics, we will normally find the words “Made in England” and the pottery name underneath it. Consumers then know they are buying a premium piece of British-manufactured ceramics that has been made to a suitable product standard that we accept in Stoke-on-Trent is one of the best in the world. It is perfectly plausible, as has been done with some of the fakery, to replicate that phrase when it is not true. The other challenge we have is companies that import things into the United Kingdom augmenting the wording of that particular backstamp to suggest it has been made in the UK when it has not. It may have been bisque-fired overseas, imported and then decorated and glazed in the UK, but it will normally have a company name, the word “England” and the date upon which that historic brand was established. It gives consumers the idea that they are buying a piece of British-made ceramics that would therefore be protected by the normal product regulations when in fact it is not. There is the potential for the Minister to use the new powers in the Bill to produce new regulation that says anything produced in the UK that is considered to be ceramic has to have a proper mark on the base that demonstrates where it was made and where it has come from and to demonstrate that it was made in the UK. If a company is not making it in the UK, they become prohibited from putting the words “England” or “Made in the UK” on it.