Contribution
I thank my right hon. Friend for his remarks, and also associate myself with the same remarks from my hon. Friend the Member for Gosport (Dame Caroline Dinenage). We have to be a little careful about the inadvertent effects of what might be the goodwill of all of us in this House.
Regardless of how one sees the state’s role in this matter, we should all welcome the decrease in smoking in this country from the highs of almost 30% in the early 2000s to 11.6% today. We have to recognise that that is partly due to education, partly to do with social stigma and partly because of legislation that this House has brought forward. We should also acknowledge, however, the essential role that the free market has played, particularly with vapes and other non-tobacco products, in getting adult smokers to stop smoking.
There are still 6 million smokers in this country, and none of them will come under the umbrella of the generational ban. We therefore need to ensure that there are safer alternatives out there for them. In my view, the Bill as currently drafted risks hanging those smokers out to dry by treating vapes and nicotine products—although they are not included in the ban—in the same way as cigarettes are treated, which is a false equivalence that is not backed by the science.
Sitting on the Public Bill Committee, I realised how prevalent the view is among the public that vapes and other smoking cessation tools, such as non-combustible tobacco, are as bad as cigarettes, when in reality vapes are at least 95% safer than cigarettes, according to Public Health England and Dr Khan’s independent review—look at any smoking cessation website to find a similar message. Any smoker knows how difficult it is to go cold turkey, and less dangerous off-ramps like vapes can be a lifeline for those looking for a way out of cigarettes. In fact, in many aspects, the NHS actively promotes such tools through its swap to stop scheme, and has found that almost two thirds of people who vape alongside using a stop smoking service quit smoking.
What concerns me primarily is the blanket ban approach to marketing, particularly for vapes and nicotine products, which my new clauses 8 and 9 would address. I know that many across this House have supported the new clauses and share those concerns. Although I totally support the need to stop disposable, rainbow, candy floss-flavour vapes being aimed at children—that is absolutely unacceptable—adult smokers do need to know that there is a safer alternative to cigarettes.
On that concern, many smokers now believe vaping to be as dangerous as cigarettes. Cancer Research UK has found that 57% of adult smokers think that vaping is just as harmful, if not more harmful, than smoking cigarettes. The risk of a draconian approach to vaping, as I consider the Bill to take, will only reinforce that incorrect messaging, which is damaging to public health.
By permitting marketing in limited circumstances and under strict restrictions, as my new clauses aim to do, we can get the message to the 6 million adult smokers that there is a safer alternative out there. Indeed, the Government’s own impact assessment recognises the risk of the
“Health impacts of fewer people using vapes and nicotine products to quit smoking.”
I say respectfully to the Minister that this should set off alarm bells in Government.
That is what new clause 8 does. It simply asks the Government to have a proper consultation on the potential impacts of a marketing ban, digging deeper than the sparse bullet points currently given to it in the impact assessment. This would allow us to listen to the consumers who actively use these products and find out how these changes will impact them. In the Public Bill Committee, the consumer voice was largely absent. Restrictions on flavours and packaging and vape-free areas are already subject to consultation and this amendment would simply bring marketing in line with that.
A deeper consideration of the impact of the marketing ban would help us maintain our progress towards a smoke-free 2030 and allow the Government the opportunity to prevent the unintended consequences of the Bill. Education through marketing is one of the best tools the Government have at their disposal, so why not wield the free market to effect real social change and let vape companies do the leg work?