Chris Webb

I completely agree. I have many happy memories of my hon. Friend’s constituency of Southport. My family would go from Blackpool to the Pontins in Southport, but my dad would always go the long way round on the motorway so it felt like we were going further away than we were. As I was saying, this does not mean turning our backs on tourism and hospitality: it means investing in them. However, the rise in employer national insurance contributions presents a significant challenge to them, and jobs are at risk. If we are serious about growing our economy and supporting working people, we must give this sector the support it desperately needs. A 12.5% VAT reduction for hospitality and tourism would boost turnover, creating nearly 300,000 jobs over the next decade and delivering billions in tax revenue. That is the kind of bold, ambitious action that places such as Blackpool need to thrive. For too long, places such as Blackpool have been left behind, but with the right plan and with the determination to see it through, we can change that. My constituents demand a voice, so I am also calling for the appointment of a dedicated Minister for coastal communities. The last Labour Government rebuilt our cities; this new Labour Government have the opportunity to rebuild our forgotten coastal towns. We must deliver a cross-Government strategy dedicated to improving the health, wellbeing and prosperity of coastal communities. The chief medical officer has rightly said that “strong, targeted, long-term action” can lift our coastal towns and create a fairer, healthier and more prosperous future for all. My constituents deserve nothing less.