Kit Malthouse

The hon. Member for Whitehaven and Workington (Josh MacAlister), from the far and beautiful north-west, has made an extremely strong case for the original Bill that he envisaged bringing before this House. I am afraid that today I will speak not to celebrate progress, but to lament the gutting of what could have been a landmark Bill. Sadly, this Government, like the last—notwithstanding the Online Safety Act 2023—have dithered, diluted and capitulated, and I am afraid that what remains is a hollowed-out gesture and an opportunity missed. As the hon. Gentleman said, the evidence is strong, the damage is profound and the public support is overwhelming. Documentary after documentary details the significant damage being done to our young people on a daily basis. Parent after parent in millions of homes across the land is screaming for help and assistance from the Government. As the hon. Gentleman rightly pointed out, we are allowing smoking for the brain in our youngest children, with the long-term impact that that will have. I am afraid to say that in the face of all that overwhelming evidence and momentum, the hon. Gentleman has been done over in bringing forward this Bill. When we look at what we are presented with, as I said, we have nothing more than a gesture. The first point is that the CMO should bring forward guidance. As the hon. Gentleman surely knows, there is already plenty of guidance out there for parents—the NSPCC has online guidance, as does Internet Matters. Lots of organisations, including schools themselves, are issuing guidance for parents. In truth, the CMO producing guidance within 12 months will be no more effective than those organisations have been, and possibly less. As the hon. Gentleman himself pointed out, we are dealing with a collective action issue. An organisation can issue guidance, and a small percentage of parents may pick up that guidance and observe it, but if the percentage is below 20%, so strong is the peer pressure and so addictive is what we are dealing with that those parents end up in screaming matches with their teenage children on a daily basis.