Ben Obese-Jecty

I wholeheartedly agree with the hon. Member’s sentiments. Cycling is one of those sports that people almost fall into by accident. Everybody had a bike when they were growing up; everyone learns how to ride a bike. I think that the inspiration for riding that bike and, potentially, taking that further and wanting to ape some of the successes that we see in the Olympics every four years comes from having that on TV, in front of people. When the move for the Tour de France to Warner Bros Discovery was announced last October, it was described in The Guardian headline as a “blow to free-to-air sport coverage”. At the time, it was to be shown exclusively on Eurosport, but as of Friday, Eurosport itself no longer exists. Cycling coverage will now sit under the sporting umbrella of TNT Sports, also owned by Warner Bros Discovery. The price of a subscription to TNT Sports is £31 a month; Eurosport, when it was not included in an existing package, cost only £7 a month, so there is a more than 400% increase to watch a sport that has limited crossover with other sports in TNT’s portfolio. The Tour de France has been available free to air on British television for as long as I can remember. This summer, ITV4 will broadcast the race for the 25th successive and final time. Before that, Channel 4 had broadcast the race since I was a child. Indeed, I remember vividly the 1994 Tour de France, when it came to this country for the fourth and fifth stages of the race—the first time since an anti-climactic stage on the Plympton bypass in 1974. In 1994, I was enormously excited to get a glimpse of the great Miguel Induráin in his Banesto kit. It was also the tour debut of Chris Boardman, who had worn the yellow jersey after winning the opening stage time trial. Such were the crowds and the reception that Boardman was quoted as saying: “I’ll never forget this day as long as I live.” ITV4 was the free-to-air stalwart. Having covered Le Tour for 25 years—coupled with Channel 4’s coverage before that—ITV4 has been almost singlehandedly responsible for inspiring a generation of young cyclists. Scott Young, senior vice president at Warner Bros Discovery Sports Europe, has stated that providing free-to-air live cycling “is not on our road map…People can choose to make their decision as to how they want to engage with us in the short term.” That short term means a 400% price hike for paid coverage of professional cycling and the complete disappearance of live, free-to-air coverage. Young has stated that there are no concerns in Warner Bros Discovery that putting the sport behind a paywall will stunt the growth of the sport’s support, but the European Broadcasting Union’s 2024 report, “The Economic Impact of The Sports Activities of Public Service Media”, clearly states that free-to-air coverage can also encourage participation in sport at grassroots level. For many, terrestrial coverage of the Tour de France has been their only entry point to a sport that is, fundamentally, extremely niche. The cycling calendar is awash with famous races—from the grand tours of the Giro d’Italia and La Vuelta to the classics such as Paris-Roubaix and Milan-San Remo. Iconic though these races are, they have failed to penetrate our national consciousness, despite British winners in recent years. The Tour de France is more than just a famous cycling race. It is the gateway to a sport that is otherwise comparatively inaccessible and is now made even more so by the decision to remove live, free-to-air coverage from our television screens.