The Parliamentary Under-Secretary of State, Department for Culture, Media and Sport (Baroness Twycross) (Lab)

My Lords, I thank my noble friend Lady Thornton for securing this excellent debate. I agree with many noble Lords, including the noble Baroness, Lady Bakewell, who expressed it very well: it has been a truly inspiring debate. I thank all noble Lords for their valuable and varied contributions. It has been a particular pleasure to hear the maiden speeches of my noble friends Lord Lemos, Lord Brennan of Canton and Lady Griffin of Princethorpe. It is clear that they will make a hugely valuable contribution to your Lordships’ House, not least with their experience and expertise in the creative industries. I was sorry that the noble Lord, Lord Parkinson, was not named to fill the drummer vacancy. However, like him, I was pleased that my noble friend Lady Thornton mentioned Bradford being the City of Culture. This was echoed by my noble friend Lady Warwick of Undercliffe. I have no doubt that many noble Lords will enjoy this year’s events, which will enable Bradford to tell the world its story and show off its local heritage. It may leave a long legacy, as my noble friend Lady Nye highlighted has been the case with Hull, and my noble friend Lady Griffin of Princethorpe raised in relation to Liverpool. My noble friend Lady Nye and the noble Baroness, Lady Bonham-Carter, also raised the example of Salford. These cities and the way culture and the creative industries have contributed to regeneration and pride in place are the answer to the point raised by the noble Lord, Lord Londesborough, about why we should continue to push for regional growth in the creative arts. My noble friend Lady Goudie also mentioned regional growth, as did my noble friend Lord Chandos, who noted that the power of redevelopment can have much wider economic benefits for cities that benefit from the creative industries. This was an incredibly positive debate, and I am delighted that we have had the opportunity to debate the creative industries. As the noble Baroness, Lady Bonham-Carter, noted, this is the first debate on this topic that we have had since the election. I hope that we do not have to wait quite so long for the next one. Our creative industries are powered by absolutely extraordinary people, from artists and technicians to games developers and production accountants. This Government recognise the huge economic potential of these industries, which support more than 2.4 million jobs and represent over 5% of the UK’s total gross value added. From advertising to glassmaking, it is clear that noble Lords are champions of the full range of creative industries. Our creative industries shape UK soft power—a point made by the noble Lord, Lord Harlech, not least in relation to fashion, which he highlighted. The BBC reaches 450 million people a week, our museums are some of the most visited in the world, and the UK is the number one global exporter of books and the second-biggest music exporter after the United States. I join my noble friend Lady McIntosh of Hudnall, and surely all noble Lords, in loving one of our exports: Wallace and Gromit. The creative industries are already growing at a faster rate than the rest of our economy. As the Secretary of State said at the recent creative industry summit in Gateshead, if one thing underpins everything we want to achieve in government, it is growth. Our plan for change will kick-start growth through our industrial strategy. As noble Lords have noted, the Government have identified the creative industries as one of the eight priority growth-driving sectors. As my noble friend Lady Thornton highlighted in her speech, the Secretary of State announced a new task force, co-chaired by Sir Peter Bazalgette and the noble Baroness, Lady Vadera, to develop a creative industry sector plan. As a first step, we have announced a £40 million investment across start-up video game studios, British music and film exports, and creative businesses outside of London, as well as over £16 million for the cultural development fund, supporting transformative projects in Newcastle, Sheffield, Somerset and Sunderland. We are working closely with six priority mayoral strategic areas, which will receive additional funding to support the creative industries. My noble friend Lord Chandos asked about film studios. I agree with him on the importance of developing studio infrastructure across the UK. We welcome the development of emerging hubs, including Digbeth Loc in the West Midlands. Today, BFI statistics revealed a £5.6 billion spend on film and high-end TV in 2024, with “Back to Black” leading the UK independent film charts. The noble Baroness, Lady Penn, and my noble friend Lord Chandos referenced tax credits. The noble Baroness recognised the importance of the right mix of support through public funding and competitive tax reliefs. This Government have enhanced tax reliefs for independent film and visual effects. The Treasury continues to keep tax policy under review. The noble Baroness, Lady Prashar, discussed smaller subsectors, and I agree wholeheartedly that we must find the right mix of interventions that recognise the overall creative ecosystem and the specifics of subsectors. That is what we are doing as we develop our sector plans, so I hope I have given her some reassurance on that point. On wider access to finance, the creative industries are a UK strength but they face barriers to unlocking growth. Too many creative businesses that want to scale up are unable to access the finance they need. This must change. To address that, we have announced that the British Business Bank will increase its support for the creative industries by investing in and supporting high-growth creative businesses, backing venture capital fund managers and supporting lenders. The noble Baroness, Lady Bakewell, and the noble Lord, Lord Harlech, mentioned R&D. Our creative industries drive innovation, research and development, yet the overall share of UKRI funding for the creative industries does not correspond to the value they bring to the economy. To address this, the Government will strengthen investment in R&D for the creative industries. Many noble Lords raised the importance of education, including the noble Lord, Lord Parkinson. As the noble Baroness, Lady Bonham-Carter, said, creativity involves children and young people. My noble friend Lady Thornton quoted the Secretary of State where she said that arts and culture must be for everyone everywhere. Too many young people currently do not have access to opportunities, and these are opportunities that I had and valued as a child, and I continue to value them as an adult. Children and young people from less affluent backgrounds struggle to get ahead. We need the pipeline of talent highlighted by my noble friend Lady Nye. In many ways, this debate could also have been focused on the Government’s opportunity mission. The noble Lord, Lord Berkeley, highlighted how access to arts should not just be for the rich. It cannot be right that young people are currently denied opportunities because they do not have the economic means. The Government are determined to break down barriers and ensure that every child has the opportunities they deserve to achieve their potential. We recognise that pathways into creative careers can start in school, which is why we have provided £3 million of new funding for the creative careers programme. In July, as referenced by a number of noble Lords, the Government launched an expert-led, independent curriculum and assessment review. It will seek a broader curriculum so that children and young people do not miss out on subjects such as music, arts and drama. My noble friend Lady Nye asked about teacher shortages and the decline in specialist teachers. High-quality teaching is the biggest in-school factor that makes a difference to a child’s education in creative subjects. The Government are offering a teacher-training incentives package for the 2025-26 recruitment cycle, including a £10,000 tax-free bursary for arts, design and music. As my noble friend Lady Thornton and others made clear, skills are a priority. Creative education underpins the development of a highly skilled workforce, for which the UK’s creative industries are internationally renowned. As the noble Baroness, Lady Prashar, said, we need to be flexible in order to support creative industries, including the smaller subjects. We recognise that some skills programmes, such as the current apprenticeship system, do not always work for the creative sector. A 12-month apprenticeship is no good at all for employers who need skills for commissions that are shorter than this—a point made eloquently by a number of noble Lords, including my noble friends Lord Chandos and Lady Warwick. As my noble friend Lady Warwick highlighted, the Government will transform the apprenticeships levy into a new growth and skills levy and will bring forward changes so that shorter apprenticeships are available from August 2025, recognising the particular needs of the creative industries. Skills gaps and shortages are a major constraint on innovation and growth. In response to my noble friend Lady Warwick’s question, Skills England will form a national picture of where skills gaps exist and how they can be addressed. In relation to the points on freelancers made by the noble Earl, Lord Clancarty, the noble Viscount, Lord Colville, the noble Baroness, Lady Bonham-Carter, and my noble friend Lady Donaghy, we recognise the contribution of creative freelancers and the challenges in the TV sector in particular. Our plan to make work pay will strengthen rights and protections to help freelancers, including the right to a written contract and action to tackle late payment.