Alex Ballinger

Alex Ballinger

Labour — Halesowen

Speaking in the House of Commons on 5 February 2025

Debate

Gambling Harms

Contribution

I agree with my hon. Friend that gambling companies are often preying on the most vulnerable in our society; those with the least and the most to lose. I wholeheartedly agree that stronger regulation is needed, and I will talk about that somewhat as I go. Children and young people are particularly at risk. Just last week, The i Paper newspaper reported that children playing free mobile phone games are being targeted with gambling advertisements. Such adverts are priming children to gamble as soon as they are old enough to do so. A critical part of tackling gambling harms has to be stronger regulations on marketing, advertising and sponsorship. Both Ben and Jack were drawn back into gambling by the constant offers and inducements to gamble that were seen everywhere. We cannot now watch a football match without being bombarded by gambling adverts. At the opening weekend of the premier league this season, there were 29,000 gambling messages—a 165% increase on the year before. How is that acceptable in a sport that so many children enjoy?

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