Lord Strathcarron (Non-Afl)

My Lords, very briefly, I support Amendment 168 in the name of the noble Lord, Lord Sharpe, and of other noble Lords, because it seems so reasonable. Surely there is no harm done if the advertisement is in a licensed premises; is not visible, except from inside the venue; is not for a tobacco product; mentions a smoke- or vape-free area; and is age-restricted to adults only. I cannot see what there is to object to, unless we are saying that the age restrictions do not work—in which case, why are we pressing ahead with a generational ban in the first place? Do we really want to get into this overreaching, overregulated situation where the compulsory cure is worse than the voluntary disease—one entered into willingly and knowingly by consenting adults? I particularly support subsection (3) of the proposed new clause. It asks for further investigation into the effects on the hospitality industry, which is already suffering the devastating consequences of other policies. It would be good to hear what losing these marketing revenue streams will mean for those who have to run a business to make a profit in order to employ people, especially bearing in mind that recent policies have cost nearly 100,000 jobs and are responsible for nearly 50% of all job losses.