Lord Vallance of Balham (Lab)

My Lords, I will start with Amendments 48A and 50A in the name of the noble Lord, Lord Lucas. The Government are aware that some financial services firms have raised concerns that the direct marketing rules in the privacy and electronic communications regulations prevent them supporting consumers in some instances. I appreciate the importance of the support that financial services firms provide to their customers to help them make informed decisions on matters such as their financial investments. The Government and the FCA are working closely together to improve the support available to consumers. In December, the FCA launched an initial consultation on a new type of support for consumers with their investments and pensions called “targeted support”. Through this consultation, the FCA will seek feedback on any interactions of the proposals and direct marketing rules. As my noble friend Lady Jones explained in the debate in Grand Committee, firms can already provide service or regulatory communication messages to their customers without permission, provided these messages are neutral in tone, factual and do not include promotional content. Promotional content can be sent if a consumer consents to receiving direct marketing. Messages which are not directed to a particular individual, such as online adverts shown to everyone who views a website, are also not prevented by the rules. I hope this explanation and the fact that there is ongoing work provide some reassurance to the noble Lord, Lord Lucas, that the Government are actively looking into this issue, and that, as such, he is content to withdraw his amendment. Amendment 48B from the noble Lord, Lord Clement-Jones, is aimed at banning cookie paywalls. These generally work by giving web users the option to pay for a cookie-free browsing experience. Many websites are funded by advertising, and some publishers think that people should pay for a viewing experience without personalised advertising. As he rightly pointed out, the ICO released updated guidance on how organisations can deploy “consent or pay” models while still ensuring that consent is “freely given”. The guidance is detailed and outlines important factors that organisations should consider in order to operate legally. We encourage businesses to read this guidance and respond accordingly. I note the important points that the noble Lord makes, and the counterpoints made by the noble Viscount, Lord Camrose. The Government will continue to engage with businesses, the ICO and users on these models, and on the guidance, but we do not think there is currently a case for taking action to ban the practice. I therefore hope the noble Lord will not press his amendment.