Gareth Snell

The Minister has stolen my thunder! As always, he has pre-empted what I was going to say. I was going to say that Stoke-on-Trent is a city that is steeped in history, but fizzing for the future of creativity. We are home to nine Arts Council England national portfolio organisations; we have a burgeoning CreaTech cluster in the Spode building; and we have some of the best performances of theatre-in-the-round at the New Vic theatre, which although not in Stoke-on-Trent is so close to the border it might as well be. I highlight these points not for the flippant response I should have pre-empted from the Minister, but because all too often when we think about places where creativity happens and where arts and culture thrive, we do not think about places such as Stoke-on-Trent or other historical industrial cities. All too often, those places are written up as wastelands, with derelict buildings shown in articles in The Guardian, rather than the focus being on the things that make them special and strong: our heritage and our future. Stoke-on-Trent is the only city in the UK that has world craft city status for our industrial history in the potteries. Some of the great creatives of our past are intrinsically linked to Stoke-on-Trent: Wedgwood, Spode, William Moorcroft, Clarice Cliff and Susie Cooper. They are people who had creativity not only in their artistry, but in their industry. They pioneered new methods of working so that we could have the finest bone china, and came up with new techniques for design; the illustrations on the plates, cups and tiles that we all enjoy were at the cutting edge of new methods, technologies, pigments and materials. The creativity that they drew upon as part of their industrial heritage remains, and we have the same skills and burning ambition to demonstrate who we are and what we do in Stoke-on-Trent today. Some 4,000 jobs in Stoke-on-Trent are linked directly to the creative sector; if the supply chain is included, it would easily be two or three times that number. Some 638 artists and artist organisations are recognised by the Stoke-on-Trent and North Staffordshire Cultural Education Partnership. In 2019, there were 5.5 million tourist visits to Stoke-on-Trent—a narrative that we do not often hear from those who seek to denigrate the city I am proud to call home and represent in this place. Sadly, some of that snobbish approach to my city comes from our nearest neighbours, who seek to use the challenges that our city faces for their own short-term political gain. I doubt that will stop any time soon. However, we are home to “The Great Pottery Throw Down”, which is on Channel 4 on Sunday evenings; Keith Brymer Jones and the team have made pottery glamorous Sunday night TV viewing. It demonstrates that the history of who we are is still very much part of the society and city that we want to be.