Member

All these data sources are established by law and governed under strict regulations clearly identifying the uses to which they can be put and the notifications that must be made to individuals. The open electoral register is by far the most important and was always intended for use in direct marketing. Use of the OER for direct marketing is a well-known and well-understood use of personal data that has operated with limited harm and almost no complaint for over 40 years. That is why this amendment is strictly limited to the use of the OER. It is designed to enable direct marketing companies to continue to use the OER data to undertake direct marketing activity, as they have done for many decades.