Member

Direct marketing firms believe that they will no longer be able to use this OER data to conduct direct marketing campaigns unless they contact all citizens on the OER to tell them in advance that they are about to use the OER data. This may seem crazy. I do not think that any consumer is asking for more unsolicited letters or emails that are not targeted at them but simply warn them that their data is about to be used. But do not worry—this will not happen. It makes using the OER unaffordable and means that instead, the direct marketing companies will be withdrawing their products from the market, which is the opposite of the economic growth we are looking for. I am afraid that this is not fanciful. One company has already told me that unless it receives reassurance via this Bill or directly from the ICO, it will cease using OER data in the next couple of months.