Member

It is possible that the Government and the ICO believe that the current processes are not transparent enough—that perhaps it is not clear to the general public that when they consent to their data remaining on the open electoral register, it is likely to be combined with other data in order to create the targeted marketing campaigns we know consumers want. I am not aware of any evidence of that, but if there is, I would argue that the right approach to resolving this is to improve the privacy notices that local authorities place on the open electoral register, which are inconsistent and over which the industry does not actually have any control. This would be a substantially lower cost and more efficient way of meeting the principles of transparency.