Member

In conclusion, as important as transparency is, another fundamental principle of data protection is proportionality. Proportionality is an overarching principle of GDPR—indeed, of all data protection legislation. My amendment is necessary because the regulator’s approach to transparency in the use of data from the open electoral register for direct marketing purposes is disproportionate, taking into account the high levels of existing transparency, the benefits of the processing and the individual’s desire, because they have opted in to the OER, to actually receive relevant and tailored direct marketing.