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The reality, however, is far from harmless. Gambling messages linked to football create a dangerous association for children between their love for the game and gambling. Research clearly shows that children as young as 11 can name multiple betting company logos simply from seeing them in a football context. Children are much more impressionable than adults; exposing them to gambling at a young age has been shown to make them more likely to gamble in the future. With that in mind, it should come as no surprise that, according to official statistics released just recently, the number of children experiencing a gambling problem has doubled in the last year; and the situation is getting worse.