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The Parliamentary Under-Secretary of State, Department for Culture, Media and Sport (Baroness Twycross) (Lab)

Speaking in the House of Lords on 16 December 2024

Debate

Football Governance Bill [HL]

Contribution

I thank the noble Lord, Lord Foster, for these amendments. As Gambling Minister, I acknowledge the importance of monitoring the impacts of gambling sponsorship in football. Slightly bizarrely, I think this is the first opportunity I have had to discuss gambling in your Lordships’ House. I am confident, from working through the measures in the White Paper, that it will not be the last, but I acknowledge the noble Lord’s long record of campaigning on the issue of gambling harm. I also thank the noble Baroness, Lady Bennett of Manor Castle, and join others across your Lordships’ House in wishing the noble Baroness, Lady Jones of Moulsecoomb, a speedy and good recovery. We look forward to the noble Baroness working with us while the noble Baroness, Lady Jones, is recovering from her operation. Starting with Amendment 255, the Government do not believe the regulator should have a role in commercial matters such as sponsorship. This is outside the scope of the regulator and commercial decisions are, rightly, decisions for clubs. Further, what constitutes the promotion of gambling could be interpreted extremely widely, with significant consequences for clubs and the sport more widely. This might mean players not being able to take part in competitions that have gambling sponsors. All major football bodies have published their joint gambling sponsorship code of conduct, which sets minimum standards for socially responsible gambling sponsorships within football. The Government will closely monitor the implementation of the codes of conduct to ensure they have a meaningful impact. I note the points made by the noble Lord, Lord Foster, about children and young people. I am happy to liaise with him and other noble Lords on this further as the codes of conduct are implemented. On Amendment 143, I agree that where gambling advertising and sponsorship appear, it must be in a socially responsible way. Both the noble Lord, Lord Foster, and the noble Baroness, Lady Brady, mentioned that the Premier League has already made a decision to ban front-of-shirt sponsorship by gambling firms by the end of next season. That is welcome. The noble Lord, Lord Foster, referred to around 40 clubs that have already taken action on gambling sponsorship. As I set out in my speech at the GambleAware conference on 4 December, I really want to see the gambling industry further raise standards to ensure that levels of gambling advertising do not exacerbate harm. I apologise to the noble Lord if my response to his question was not clear. We are trying to address volume across different companies, where even if one company has only a small amount, the collective volume can become quite significant. That is a specific issue we have asked the gambling industry to look at. Where there is volume across the piece, individually it might not be excessive but together it might represent a significant amount of gambling advertising beyond what is deemed acceptable. This work will be monitored closely.

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