B

Baroness Brady (Con)

Speaking in the House of Lords on 16 December 2024

Debate

Football Governance Bill [HL]

Contribution

My Lords, I will address the amendment tabled by my noble friends which seeks to remove equality, diversity and inclusion requirements from the corporate governance code outlined in the Bill. First, I acknowledge a concern that I believe underpins this amendment: the sense that EDI has, in some cases, become a compliance-driven exercise, where box-ticking and slogans replace meaningful action and real change. I recognise the frustration with the rise of what some see as the EDI industry, where jargon-laden initiatives create more paperwork than progress and risk alienating those they seek to engage. I share those concerns. I know from my experience in football and the wider business arena that real change does not come from bureaucratic edicts or tokenistic gestures. In the end, change comes from understanding people and the barriers they face, the biases they encounter and, above all, the opportunities they need to succeed. For me, EDI must be about more than processes; it must be about outcomes. This is where football, and particularly the Premier League and its clubs, is showing how it can be done and done well. The Premier League’s equality, diversity and inclusion standard, or PLEDIS, is a good example of an enabling framework that empowers clubs to embed EDI in their operations while avoiding the pitfalls of bureaucracy. I am very proud to say that West Ham United have been awarded the highest level of PLEDIS you can get. PLEDIS is not a blunt tool; it does not impose rigid, one-size-fits-all rules. Instead, it provides clubs with expert guidance and a structured framework to identify their own unique challenges and set meaningful goals. For example, clubs are supported to collect and analyse data so that they can understand where underrepresentation exists, whether in senior leadership, academy coaching staff or community programmes. Clubs are helped to develop tailored plans based on their specific circumstances, whether that means increasing female representation in the boardrooms or improving accessibility for disabled fans. PLEDIS helps to bring about a genuine culture of learning and development. We have held some really good educational sessions about unconscious bias, cultural awareness and inclusive leadership. I am not saying that everything the Premier League does is perfect, but we have tried collectively to develop a system that avoids the pitfalls of bureaucracy and instead empowers clubs to take ownership of their EDI journey. You need some outside help and challenge for it to work effectively. You need external expert support to ensure that clubs are not left to navigate this work alone and to help clubs turn principles into action, with practical advice rather than burdensome mandates. The key to success in EDI is not just to measure compliance but to drive cultural change. That is what the Premier League approach aims to achieve. I believe that PLEDIS almost always continues to be used when clubs are relegated to the Football League, because clubs find it so valuable. Consider too the impact of initiatives such as the Premier League’s No Room For Racism campaign. Although public facing, this work is backed by systemic efforts within clubs to tackle discrimination, create pathways for underrepresented groups and hold those in power accountable for progress. The Premier League has developed great programmes to develop more black coaches, bring more South Asian players through the talent pipeline and help black players on the path to becoming club executives. All this matters, and I fully agree with my noble friend Lady Fox that it cannot be about box-ticking. It is about ensuring that every player, coach, staff member and fan feels that football is for them. When implemented correctly, EDI does not create diversion or resentment; it fosters unity by ensuring that everyone has a fair chance to participate and succeed. I have a lot of sympathy for my noble friends who worry about the potential for overreach or missteps in EDI, and my noble friend Lady Fox is right that poorly conceived and implemented EDI policies will be burdensome and ineffective. But now that EDI has been put into the Bill, my approach will be to work with the football regulator to ensure that it is done thoughtfully, innovatively and with that laser focus on outcomes. Football clubs will have nothing to fear from embracing this work. EDI done well is not a threat; it can strengthen clubs by ensuring they reflect the communities they serve and are able to attract diverse talent, and will fundamentally make their clubs better places for everyone to work. This does not have to be a binary choice between rigid mandates and doing nothing. The best path forward is an enabling framework supported by expert guidance and underpinned by meaningful accountability. Clubs should be encouraged, not coerced, to embrace this work; it can and it should be aspirational. I urge the Government and the regulator to consider how these requirements can be implemented with that spirit in mind.

More from Baroness Brady (Con)

Other recent Hansard contributions by the same speaker.

About Hansard

Hansard is the official verbatim record of proceedings in the UK Parliament. Every word spoken in the Commons and Lords is recorded and published — this page is a single contribution from that record.