Member

Back to the subject of reporting, we are talking about not just football but a complex, multifaceted entertainment industry. I have not even touched on revenue streams such as merchandising, food and beverages, viewing rights and future developments such as digital and virtual fan day experiences, when tickets will be bought for experiencing the game in pseudo-virtual and immersive manners in venues away from the stadium or even in our own homes. The future of the game-day experience will continue to change, evolve and be even more innovative to capture and deliver more to fans to compete with the broader global sporting and entertainment industry, which all obviously means more revenue for the clubs.