Member

I hear the voices saying, “This is just the big clubs, those at the top of the pyramid—the Premier League, the establishment”. But it is not. Clubs up and down the league pyramid are leveraging their assets—yes, at different sizes and scales, but they still are. They are hosting events within their grounds when they are not being utilised, building digital services and community forums and creating online fans. It is the way the industry is developing and innovating to cater for a growing marketplace, to deliver a product for those who wish to be entertained.