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In the first nine months of 2024, the BBC had over 275 million requests for on-demand clips and video packages across a number of sports. These trends will only accelerate with the men’s football World Cup in the United States of America, Mexico and Canada in 2026, where the time difference is obviously not in our favour. Audiences are also increasingly engaging with a range of digital content derived from listed events coverage, alongside live coverage of the events themselves, particularly younger audiences who might see those spoilers and clips through other media that they consume in real time or when they wake up.