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The 2024 global sports survey has indeed revealed that a large percentage of younger football fans prefer to watch game highlights and short videos online, rather than watching games live on television. If we are thinking about the sustainability of football and being mindful of its future healthiness, then being able to cater to that next generation of fans—indeed, to make sure that we continue to inspire them and that they can derive the same benefits from the sport that previous generations have—is surely something worth considering.