Baroness Brady (Con)

My Lords, I rise to speak to Amendment 101 in my name. It seeks to address a fundamental imbalance in how we will assess the health of English football under this new regulatory framework. The Premier League has become the world’s most successful sporting competition through a sophisticated balance of sporting merit and commercial innovation. Every weekend, millions watch matches where any team can beat any other, where promoted clubs can dream of European football and where calculated ambition is rewarded. This competitive drama has created extraordinary value that benefits the entire football pyramid, yet this Bill creates a concerning issue in how we will measure success. While the regulator must produce a state of the game report, its content focuses almost entirely on identifying problems and assessing risks. There is no requirement to evaluate how a regulatory intervention might affect the very qualities that have made English football successful. This amendment would require the regulator to assess and report on three areas: first, competitive balance and sporting merit, the foundation of football’s appeal; secondly, our international position, crucial given the growing competition from other leagues and competitions around the world; and, thirdly, our ability to attract investment, which is essential for maintaining the quality that drives broadcast value and pyramid funding. Without proper assessment of the competitive matrix, how would we know whether regulation was inadvertently creating barriers to sporting achievement? Without tracking our international position, how could we identify whether intervention was damaging our ability to attract global talent? Without measuring investment impact, how would we spot whether regulation was deterring the responsible ambition that drives football growth? If the state of the game report is to be as Ministers have described it—the definitive evidence base of football’s health that will drive the regulator’s whole agenda—it is crucial that the report considers both the risks and the success factors. We cannot protect what we do not measure. We must not allow these protective regulatory principles to become completely meaningless. The amendment would create crucial feedback loops. It would allow Parliament and stakeholders to identify early-warning signs if regulation begins to damage football’s essential qualities. It would provide evidence to enable the regulator to adjust its regulatory approach if unintended consequences emerge. Most importantly, it would ensure that we protect proper oversight while preserving what makes English football so special. Without this amendment, we risk creating a regulator focused solely on managing decline rather than protecting success. I would be grateful therefore if the Minister could explain why, in her view, the state of the game report should not assess regulatory impact. Will she also explain how Parliament will otherwise be in a position to judge whether this world-first and intrinsically risky regulatory approach is going to be able to maintain English football’s success, growth and vitality?