Baroness Brady (Con)

My Lords, I refer the Committee to my interests, which are declared on the register. I support Amendment 12 in the name of my noble friend Lord Maude, especially proposed new Clause 1(3)(f). This would set a clear success metric for the IFR that it should incentivise “industry-led agreements on the distribution of” the Premier League’s broadcast revenue. This is absolutely critical for the future collective success of the football industry. We already know that UEFA has written an alarming letter to the Government which said, among other things: “Mandating redistribution which affects the competitive balance in the game and wider European competition would be of concern to us” and “would … prevent amicable solutions being found”. This is why UEFA says that the backstop should be “carefully reconsidered”. I understand and respect that this is what Ministers genuinely believe they have done in relation to the backstop powers, which we will discuss in much greater detail later. However, I profoundly disagree that the backstop provides any such incentives. I draw noble Lords’ attention to the fact that earlier this year Dame Tracey Crouch, the chair of the fan-led review, called the backstop powers “nuclear … coding” never to be reached for. However, the Football League chair disagreed, and said he fully intends to use the mechanism and that it is entirely logical. To extend the analogy, in the Bill the Government are doling out nuclear weapons to football authorities. They are doing so in the belief that these weapons will somehow create space for diplomacy. However, the evidence is already very clear. In the real world, one side is ready to press the button and launch its missiles. The powers clearly do not place the incentives in the right place. If they did, we would already have a new agreement and the football bodies would not have been driven so far apart. This is why I have tabled amendments to rebalance the backstop, so it can create proper incentives and space for good-faith negotiations and diplomacy. The fact that the Bill has led one party to believe it can launch a successful first strike is proof that these powers have manifestly failed in their purpose already. That is why I am so supportive of my noble friend’s amendment.