Contribution
My Lords, I will speak to my Amendment 13. I echo the points made by my noble friends Lord Maude and Lord Jackson: if the Chief Whip had stayed and heard the debates last week and this week, he would have found real experts and real, passionate supporters—dare I say fans—scrutinising the Bill and making sure there is real health and success there. I believe we would all be doing this whatever colour of Government had introduced it.
Last week, if noble Lords recall, we were left scratching our heads somewhat about how there was some sort of aversion to the use of the words “growth” and “success” in all this. That is what we are trying to address in Amendments 12 and 13, both with a similar purpose. To answer the noble Lord, Lord Addington, this is vital because the pyramid structure and the health of all clubs depend on the health at the top of the Premier League, because the redistribution of that money funds so many of the other clubs and is allowing the Championship to be the sixth-richest league in the world as a result.
I really do not understand the Government’s reluctance to engage in these types of measures. There are precedents in other regulators. Everyone knows about the Bank of England’s inflation target, but also within its targets is a target to facilitate the international competitiveness of the UK economy and its growth in the medium to long term. Other regulators such as Ofcom, Ofgem and Ofwat have a growth duty to look at innovation, infrastructure and investment, competition, skills, efficiency and productivity, trade and environmental sustainability. It is very clear that other regulators are being asked to consider these other measures of overall success in their objectives.
Why does it matter? Like other noble Lords, I think the meeting we had with the shadow regulator last week was very helpful. It is undoubtedly true that the intentions of all the people there are very good. Like all of us, they are trying to make sure that the game we love is protected, but the shadow regulator’s thinking on sustainability is very much in the mould of a bank regulator’s. The main method it sees achieving sustainability is to insist—as the FCA does with banks—that a certain amount of money is put on deposit to give a buffer, a certain comfort, to clubs. Numbers have been bandied around—it may be £20 million or so per club in the Premier League. Those are large numbers; £400 million will go out of the game because it will be held in aspect. That amount of money has a real impact. If the regulator has only a one-dimensional objective on sustainability, it will always be weighted towards putting more and more money aside as a buffer. However, if it has other objectives in its definition of sustainability, it will take other factors into account.
I think noble Lords know that all the successful companies we see today, such as the magnificent seven that people talk about—the Googles, Microsofts, Facebooks and Teslas of the world—had an early start-up stage when there was heavy investment and their costs far exceeded their income. We absolutely see that in football clubs. The story of Brighton was mentioned earlier, and I happen to know a thing or two about it. I think we would all agree that it is a fantastic success story. For years and years, that success was reliant on Tony Bloom, the owner of Brighton, putting his hand in his pocket to invest more in players than the club’s income. He believed that, just like in any start-up company, you have to make that investment. That will build success, and from that you will manage to get promoted and get to a more and more sustainable position. He was able to achieve that.
Not every club can achieve that because, as we all know, not every club can get promoted. But the danger is that if the regulator’s only dimension is sustainability, it would look at business plans such as Brighton’s and say, “Hang on, they’re going to run a deficit if they stay in that league. That doesn’t sound very secure. How are we going to guard against that? We’ll make them put a certain amount of money into escrow as a buffer”. That will undoubtably dampen innovation, which is exactly the opposite of what we want. We all know that the beauty and the strength of English football are in the fact that clubs can get promoted and go on to do wonderful things, and we all know of plenty of examples.
Unless a regulator has more than one dimension—more than one club in its locker—it will only ever look at the sustainability angle and put more and more money aside. That is where I am coming from with Amendment 13, which is similar in intent to Amendment 12. It is from my knowledge of selling TV rights and of what people are really looking for. It is all about TV viewership, sporting competitiveness, the income that is generated and match attendance. To the point from the noble Lord, Lord Watson, those things are all clear and measurable; they are all things that a regulator should want for the health of the game.
I hope that when the Minister answers, she will let us know why we would not want to follow the lead of the regulators of the Bank of England, Ofwat, Ofgem or all the others, and give this regulator more than one dimension. I know the Minister really wants to see the health of the game and that everyone has good intentions. That is why this debate is so good—we all want what is best for the game. Widening the basket of measures that the regulator seeks to achieve can be only good for the health of the game.