Member

I do have to say, however, that football—like so many sports, but more than any other—sets an example of considerable importance. Sustainability is best defined by what the chairman of Coca Cola once said to me: “I believe that sustainability means that this company is going to be here in 125 years, like it has been here for the past 125 years.” In other words, sustainability is a central issue of the continuance of businesses. The idea that you could see a football club continuing that did not do something about the use of water, that did not concern itself with the damage done by using fertilisers unnecessarily, or that did not think about the wastage from non-recyclable cups and the like, would actually be barmy.