Member

Sustainability—inertia, you might call it—is timid and unambitious. Also, steady state does not exist any more. We are no longer in a world where any organisation tries to improve itself to get to the point where everything is going to be fine, and then simply potter along on the same basis. Whether it is an organisation, such as a football club, or a sector, everything is either getting better or getting worse. If it thinks it is staying the same, it is getting worse—certainly relative to its competitors. Its competitors in these circumstances are other leagues, particularly other leagues in Europe, which are equally ambitious to grow and to supplant the primary position of the English leagues at present.