Contribution
My Lords, my Amendments 129 and 133 would place a duty on the Government to consult on whether health warnings should appear not just on cigarette packets or the inserts within them but on every single cigarette, by printing the warnings on the paper enclosing the dangerous tobacco. In Grand Committee, the noble Baroness, Lady Merron, whose great work on this Bill is much to be admired, said that this was something the Government could look at in future but not something they were looking at now, and that secondary legislation could provide for this in future. I ask: why not consider it now, and why not meet my request for a consultation to begin?
This idea is not new or untested. It was first endorsed by the All-Party Group on Smoking and Health in 2021, and then in the Khan review commissioned by the previous Government in 2022. Canada has already implemented this approach on cigarette papers, with demonstrable impact. Australia followed suit last April, albeit with warnings only on the filters. The evidence gathered for Health Canada examined how smokers and non-smokers responded to cigarettes carrying health warnings directly on them. The findings were striking: cigarettes displaying warnings were consistently regarded as less attractive, while those without warnings were more likely to be seen as less dangerous. In other words, the absence of a warning sends its own message—and it is the wrong one.
I strongly welcome the Government’s decision to introduce pack inserts that direct smokers towards quitting support. I argued strongly for this when we debated the Health and Care Bill. It is a positive and sensible step, but it does not address the problem that the first cigarette smoked is often offered from someone else’s packet. Warnings on individual cigarettes would get to these people in ways that pack-based measures simply do not.
This effect of warnings on individual cigarette papers has been shown to be especially pronounced among younger people. They are more likely to be offered a single cigarette in social settings, as opposed to purchasing a whole packet that already has warnings on it or may have an insert in future. Printing warnings directly on the cigarette would ensure that the health warning is present at the point of use, not just at the point of purchase. Evidence from focus groups in Scotland found that warnings on individual cigarettes were perceived by young people as embarrassing, with the consensus being that it would be very off-putting for young people.
It is sometimes disingenuously claimed that there is no need for health warnings about tobacco as the dangers of smoking are already universally understood. Action on Smoking and Health found in an analysis of its survey data that younger smokers, the very people who would benefit most from this measure, were less likely to be aware of the full risks of smoking. But awareness alone does not change behaviour. The average smoker makes 30 attempts to give up before succeeding. My amendment would help them give up every time they handle a cigarette.
More importantly, it would help prevent people smoking their very first cigarette. The evidence shows that, the greater the range of interventions we deploy, the greater our chances of preventing uptake and encouraging cessation. Different messages resonate with different people, and tobacco remains a uniquely lethal consumer product. We should be prepared to use every effective tool available to reduce the harm it causes to smokers, their families and everybody else.
Finally, I know the Minister has raised concerns about how visible the messages might be and that, in some countries where this has been implemented, they appear only on the filter. The UK could do things differently if we choose, as in Canada. It is often said that a picture is worth a thousand words. If I could display to this Chamber a picture of the effective health warnings on Canadian cigarette papers, it would be easy to see how effective they are. If the Minister cannot accept this amendment today, I hope she will say not just that this measure might be considered in future but that it will be considered now, beginning with the consultation requested.