Dr Andrew Murrison

I am following the hon. Gentleman’s remarks with a great deal of interest. Does he agree that the vast majority of people in this country, given the choice, would rather buy British food? Certainly, all the surveys that have been done would bear that out. However, one of the principal problems is the information they are provided with by the supermarkets and, I am afraid, the cynical way in which many of those supermarkets approach the labelling of food, suggesting it is British when in fact it is not. What does he suggest we do to give consumers, who have not yet been mentioned in this debate, the genuine choice they are seeking and to help our farmers along the way?