Gareth Snell

My hon. Friend has stolen my thunder, as I was going to offer the Minister an invitation at the end of my speech. The New Vic is wonderful, and with a creative boundary review it may one day be in Stoke-on-Trent Central—but that is for another debate. The wonderful and creative heritage of Stoke-on-Trent has produced an Oscar winner. Rachel Shenton, who is currently gracing our screens in “All Creatures Great and Small”, has demonstrated that being from Stoke-on-Trent is not a barrier to creative success or something that should hold people back. I am grateful for the work she does in coming back to the city to talk to young people about the potential for creative careers, be that in acting or theatre. The process of learning through creativity is something we could all benefit from across the country. That is why I am glad that in my constituency I have a group called the Popcorn Learning Agency, which uses digital design and animation to create high-spec training and learning videos that go around schools throughout the country. The group is also working with some big-name organisations to create in-house opportunities. That is something thousands of people will see day in, day out, and it is all made in Stoke-on-Trent from a lovely small unit with people who are incredibly dedicated to their craft. The Minister will be wondering what more questions there are—this is the only way I could fit a Q into this alphabet soup. He will know that I will put lots of questions to him at the end. First, though, I will tell the Minister about Restoke, a civic arts organisation that has been using art and culture to engage some of our most disengaged communities. Its recent production of “The Lotus Eaters” was done in collaboration with the National Theatre, and saw people from Stoke-on-Trent come down to London and perform theatrics and creative industry work in the National Theatre. That is something people do not often associate with Stoke-on-Trent when they think about what we are and what we do. There is so much going on that one organisation—Stoke Creates, run by the wonderful Susan Clarke—is taking a lead in trying to pull it all together. It is a cultural compact that is basically sitting in the middle of the sector and thinking, “What can we do to bring organisations together?” One of the challenges we have in north Staffordshire is the splendid isolationism in which people operate. Stoke Creates is teasing out the different aspects of what we can achieve and how we can achieve it. It is making the case that if someone wants to do culture and creative industries well, there are few places better than Stoke-on-Trent. That was demonstrated recently by the exhibition Stoke on Clay, run by a gentleman called Simon, which brought together new ceramic artists for a wonderful display of creativity, making people rethink the material my city is synonymous with. It was a wonderful exhibition at the old Spode museum, bringing together the old and the new and demonstrating that what was our past and heritage is also our future. Across north Staffordshire we are blessed with some wonderful theatre companies. I want to give a nod to the work of Claybody Theatre, run by Deborah McAndrew and Conrad Nelson. Claybody Theatre has started to think about the story of who we are in Stoke-on-Trent and what makes us who we are, and then to write plays so we can tell our story better. One of our challenges has always been how we tell our story in a way that is engaging. The theatre has put together “Bright Lights Over Bentilee”, a play currently being shown at the Dipping House in Stoke-on-Trent. It talks about the bizarre array of UFO sightings that happened over one of the largest council estates in my constituency. It is a story that in any other circumstances would be unbelievable, but it has been translated into a wonderful piece of theatre, for which I am grateful. I need to mention the University of Staffordshire, because it is leading the country on e-gaming and high-quality creative design work. It now has a campus down in London, as well as the work that it is doing up in Staffordshire. It recognises that this is a growth industry and is working incredibly hard with partners, agencies and business—crucially, all this is with business —to ensure that the e-gaming industry in north Staffordshire is vibrant, buoyant and suitable for growth. A lot of the people trained by the university go on to work for VCCP, which is another organisation that ought to be name-checked. VCCP relocated from London up to Stoke-on-Trent because it knew that the quality of the graduate work it could get in Stoke-on-Trent was equal to, if not better than, anything it could get out of the London universities, but staff would also get the quality of life that comes with living in north Staffordshire. All of this comes together because we are a craft city. I am happy that we were recently awarded world craft city status to recognise that our ceramic work and our creative approach to industry is in our DNA. It is who we are and it is what we do. Importantly for our younger generation, it is also about how we translate the opportunities that exist now into real opportunity. That is why, having run through all the letters of the alphabet bar two, I will move on to a couple of questions for the Minister. First, will he visit and meet some of the organisations, so that he can see first hand the excellent work that we are doing not only in pursuit of our own economic development, but in pursuit of the Government’s own agenda to ensure that creative industries and culture are available to all? Will he consider recognising north Staffordshire as a cultural cluster—something that the last Government were not able to do, but which would give us the standing we need to demonstrate that we are here for the long run? Will the Minister speak to his colleagues at the Department for Business and Trade to ensure that any industrial strategy that comes forward to encourage growth in the UK looks seriously at creative industries? The creative industries in Stoke-on-Trent are where our growth can come from. That is where we can make a difference to all the organisations that are currently looking to take the next step to becoming vibrant, big, national groups. Will the Minister also speak to his friends in the Department for Education to ensure that we keep art and creative subjects on the curriculum at B-tech, higher education, further education and A-level? The pipeline of talent that we need to service the expectations that the Minister has will come from young people who are already in education. I will leave him with those three points. I hope he has enjoyed the little tour around my constituency, and I thank him for listening so diligently.