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Atherstone is a market town famous for its hatting industry and has retained its traditional charm, including the Shrove Tuesday ball game, where grown men and women kick an oversized ball up and down Long Street for two hours until the final klaxon sounds, declaring whoever is holding the ball the winner. It is a historic tradition that has been played for over 800 years; it is a sight to behold, and is certainly not a game for the faint-hearted—a bit like politics sometimes.