Charlie Dewhirst

That is an excellent point; I will come on to some of the work that has already been done in that area. It is important that we do not just ban something and hope that will be a silver bullet—we do not know that it will. I worked in gambling 20-odd years ago for a company that pioneered new technology in the industry. As part of that we had to do a customer services role to give us experience talking to customers, to help us understand some of the challenges. It was around the birth of that time when companies started to be more responsible towards their customers. A lot more progress has been made, and I agree that no gambling firm—regulated or unregulated—should be targeting children in their advertising, but we have to be careful not to just ban advertising without recognising that that could have severe impacts on certain sports. I know that the hon. Member for Halesowen does not want to take it away from horseracing and greyhound racing, but I would suggest that other, smaller sports also rely heavily on it and have a close relationship with the industry. It is not bad to have that relationship; gambling is not an illegal activity. It is something that most people enjoy, and most people will not become problem gamblers. When we deal with problem gamblers, we need to look at how we can best protect and help those individuals.