Charlie Dewhirst

I could not agree with the hon. Member more. As a big football fan, this has been shocking for me. Growing up back in the ’90s, when Leeds United FC was last successful, what I would see on the front of a football shirt was a well-known brand, possibly British and possibly not. Looking at football shirts now, I often have no idea what the company is until I find out that it is, of course, an unregulated, foreign gambling site that is paying big money to the industry—I will share some figures on that in a minute. The Premier League has taken the right approach in banning those advertising deals from next season. As I say, there is much we can do to work with the gambling sector in this country, but we also need to make sure that unregulated and illegal gambling firms do not have the ability to advertise to and target residents of this nation, because they are not regulated as they would be under UK law. We must also recognise the importance of preventing aggressive advertising towards vulnerable people and particularly children, as the hon. Member said in his opening remarks. The balanced and evidence-led reforms made by the previous Government helped to strengthen protections, but there may be more to do. We can supplement the already-robust rules to ensure that we do more, but it is important that we do our very best to prevent children from being exposed in the way they might be at the moment. The hon. Member made an excellent point about the ways in which companies can dodge regulations, particularly those relating to football, where there has been a problem. The Premier League at least has recognised that and taken voluntary action to end it.