Charlie Dewhirst

I would like to make a little bit of progress rather than just go back and forth with a Q&A. We must recognise that betting and gaming is an entirely legitimate commercial practice for responsible gambling firms, as is advertising and sponsorship, but there are already alarming signs that businesses are facing difficulties in this area. The gambling sector is forecast to increase advertising by only 5% this year, which is a slowdown on last year’s 9% increase. Betting and gaming is declining as a share of advertising expenditure, as other sectors are expanding their advertising more rapidly. Even more worrying is the growth of harmful and illegal gambling operators, the activities of which are unregulated both in the market in general and in gambling advertising in particular. Just a few years ago, licensed operators accounted for more than 80% of gambling advertising, but new analysis published this week by the global marketing intelligence firm WARC has shown that illegal operators now account for almost half of all gambling advertising. Within two years—by 2028—it is expected that they will account for the majority of advertising spend in the UK, overtaking regulated British-based operators.