Contribution
It is a pleasure to serve under your chairship, Mrs Harris.
It has been an interesting debate so far, and I thank the hon. Member for Bridlington and The Wolds (Charlie Dewhirst) for taking so many interventions. It was incredibly interesting to hear the discussion. I come at this issue from a particular point of view. I am a public health consultant and I have spent many years working with my colleagues to understand how big tobacco works—I put that on the record.
This debate is both timely and important. We have reached a point in this country where the advertising of gambling products is so ubiquitous that it is almost unheard of to see a sporting event without it, a gambling-free advert break on the telly, or children’s YouTube watching that is not punctuated by colourful, cheerful ads for thinly disguised gambling opportunities. Social media algorithms? Well, they are fodder for gambling promo.
I would like everybody to try a thought experiment. I do not know whether this has been done before in Westminster Hall, but stick with me. Replay what I have just said about advertising everywhere in life—sports events, telly ads, children’s YouTube, social media feeds—but replace gambling with alcohol or smoking, and take a minute this evening to consider how it would feel if we were pushing booze and fags, particularly to children, at any and every opportunity with very little regulation. The fact is, of course, that that was pretty standard fare before public health took on big tobacco, with an increasing body of evidence that smoking is addictive and causes lung cancer. That is now a widely agreed fact, and even the most libertarian colleagues would be hard pressed to make the case that advertising smoking as a desirable life choice is in the best interests of anybody. Alcohol remains more nuanced for many reasons. From a health point of view, while it is undoubtedly an addictive product that has the capacity to cause serious health harms and early death, it is also possible to enjoy alcohol and perhaps even benefit from the antioxidants in red wine. We recognise that and have produced guidelines on consumption levels.
Gambling is an addictive product. That is an incontrovertible health fact, backed up by a large and growing body of evidence. However, as with alcohol, there is a spectrum of addiction across gambling products, which, again, is well evidenced. How do current advertising regulations reflect those facts? The short answer is not very well. The recent report by the APPG on gambling reform and Peers for Gambling Reform, as my hon. Friend the Member for Halesowen (Alex Ballinger) said, brings together academic research, clinical expertise and lived experience, and its conclusion is clear. The current system of regulating gambling advertising is not working.
Gambling advertising is now pervasive across television, sport, social media and online platforms, reaching audiences far beyond its intended adult market. Evidence from the Gambling Commission shows that 79% of children and young people recall seeing gambling advertising across multiple channels. Emerging forms of advertising, including content marketing and influencer promotion, blur the line between entertainment and promotion, making risks harder to identify, particularly for younger audiences.
I want to touch briefly on the conversation about legal and illegal markets. I absolutely hear the need to regulate illegal markets. It was a conversation that we had in the big tobacco world for years and years, and the answer is: it is not either/or; it is both. We have to regulate the legal industry and the illegal industry. Talking about one or the other will simply not solve the problem.