Alex Ballinger

Alex Ballinger

Labour — Halesowen

Speaking in the House of Commons on 23 April 2026

Debate

Gambling Advertising

Contribution

Absolutely. This has been driven a lot by the argument that the unregulated industry will somehow capture the market. If we are talking about restrictions on gambling advertising, that should include such restrictions on the unregulated gambling market, which as we can see is already advertising in football and online in lots of spaces. Those are things that we are calling for, too. That 9% of the market, which is in our report, will hopefully not grow. We should not pretend that the unregulated market is the only one causing problems. There are issues in the regulated market as well. We have heard about the bonuses, the promotions, the free bets and other issues from people with lived experience, who have faced them in the regulated market too, which is the majority of gambling harm. Across the House, I think there is a wish to go further in protecting children and young people, even though we may have disagreements about how we do so. There are some good recommendations in our report, I hope, for sensible steps to protect children and young people from gambling advertising, and particularly from gambling harms that might come to them in future. Question put and agreed to. Resolved, That this House has considered gambling advertising.

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